Review of the Internet news of the Day
From Social media as a lurking and understanding tool, Music business redefinition, communication and marketing agencies ability to join the social media marketing age, to Boxee innovation and Microsoft attempt to make its Live Search tool better. Here are the news for today:
Why The Online Music Industry Should Move To a Rev-Share Model: Memo to the Copyright Royalty Board: a bigger pie fills more bellies. Tomorrow, the three-judge panel that sets rates on music copyright fees is scheduled to announce new rates on digital music downloads for the next five years. The fees, which go to music publishers (the actual owners of the copyright to each song), are currently set at 9 cents per track. Music publishers want to raise that to 15 cents per track… Read more on TechCrunch and here.
Marketing Secrets of an Online “Lurker”: We’ve more or less established that today’s marketing needs to be female-focused in a unique, selective way. In other words: marketing to women has changed to understanding that each woman is a unique individual who would like to be marketed to selectively, even though she likely hangs out in a group… Read more on Adotas.
Bezos and Benioff Invest in ZocDoc: ZocDoc, the service for finding doctors and making appointments online, is announcing two new high profile investors this morning: Amazon Founder and CEO Jeff Bezos, and Marc Benioff, Founder and CEO of Salesforce.com. The investments follow news last month that the company had raised a $3 million Series A led by Khosla Ventures… Read more on Mashable.
Stop with the Rollin’, Rollin’, Rollin’: Customers aren’t Targets for Social Media: Keeping up with social media is a real challenge these days. However, one theme seems constant whenever you read blogs about social media, especially among marketers and so-called optimizers who target, target, target to drive, drive, drive customers to their client’s social media asset, i.e. video, blog, community, etc. You would think advocates of social media are Rowdy, Gil, Jed, or one of the other actors on Rawhide… Read more on Skillful Minds.
The “Inconsistent Agency” in Social Media: As more and more companies come to realize that Social Media will play an important role in their emerging marketing efforts, they often turn to outside agencies (PR, advertising, interactive marketing, SEO, etc.) to play appropriate roles in strategy and execution… Read more on PR Squared.
Boxee makes your AppleTV better: Hacking the AppleTV to make it ostensibly better has long been an underground hobby of mine. I upgraded my hard drive and tried to add plug-ins but this may be the holy grail of ATV mods. Boxee basically adds full media center capabilities to Steve’s box and turns the old menu into something glorious to behold… Read more on CrunchGear.
Microsoft Adds More Perks to Live Search: Microsoft has gotten some flack for the perks it has offered via Live Search to gain ground in the search advertising market, but that isn’t stopping the company from moving forward with its incentive program. Today Microsoft has launched another search-rewards offer, looking to get more searchers to use Live Search, the distant third most popular search engine… Read more on Wired Blog.
