Review of the Internet news of the Day
Strategy for brands to be part of the blogosphere, being market-focus and extend on real opportunities, Pandora last song of war, new valuation of Digg.com, a new vertical blog company to compete with majors, 93% of US citizens willing their companies to jump in the Social media bandwagon. Here are the links.
How brands can win in the blogosphere: Blogs offer very safe environments for advertisers, but it’s still important to plan your full strategy before jumping in. Technorati CEO Richard Jalichandra explains why. Technorati released its 9th State of the Blogosphere report this week, which featured a first-ever survey of Technorati’s registered users. iMediaConnection sat down with Richard Jalichandra, CEO of Technorati, to find out how he interprets the growth of blogging into a mainstream media, how marketers are utilizing blogging and what he sees ahead for the blogosphere… Read more on iMedia.
The Question Of “Market Focused” And “Strategic Extension Into Adjacencies”: In a recent journal article “How to create market-focused product winners” by Roger More (a marketing prof at the Richard Ivey School of Business) talked about why companies fail due to lack of market-focused. Prof More has a unique and entertaining style of delivering which is hard to find, he has been teaching marketing for decades at Ivey. Him and I often have very opposite views on many aspects of marketing. I did enjoy his classes… Read more on Idris Mootee’s blog.
Pandora Issues “Call to Arms” to its Listeners: Lately it seems that all the publicity in the world won’t do Pandora any good. Last month Pandora’s founder, Tim Westergren, talked about making a “pull-the-plug kind of decision” for the service. “The moment we think this problem in Washington is not going to get solved, we have to pull the plug because all we’re doing is wasting money,” Westergren stated. For those who don’t know, Pandora has been facing closure due to being hit with outrageous fees by a federal panel. Now Westergren is sending a plea to listeners of Pandora for their support… Read more on ReadWriteWeb.
Digg Valued At $175 Million In Latest Funding: Digg’s latest funding round valued the company at “around $175 million” we’ve heard from a source with knowledge of the deal. The company raised nearly $29 million in the round, which was announced earlier this month… Read more on TechCrunch.
Blogging Dream Team Joins Forces to Challenge Engadget, TreeHugger and More: A team of leading bloggers from the early days of AOL-acquired Weblogs Inc. has come together again to build their ideal blogging software and raise a new network of blogs to challenge top sites in personal electronics, eco-awareness and other niches yet to be announced. Calling themselves Crowd Fusion, the company is lead by Weblogs Inc. co-founder Brian Alvey and has raised $3 million in venture capital from investors like Netscape and Ning co-founder Marc Andreeson and Ross Levinsohn, one of the key players in the Fox acquisition of MySpace… Read more on ReadWriteWeb.
Study: 93 Percent of Americans Want Companies to Have Presence on Social Media Sites: According to the 2008 Cone Business in Social Media Study, 93% of Americans believe that a company should have a presence on social media sites and 85 percent believe that these companies should use these services to interact with consumers. Cone, a Boston-based consulting firm, also found that men are far more likely to interact with a company through social media than women are. 56% of consumers believe that a company is providing them with a better service by interacting with them on social media sites… Read more on ReadWriteWeb.
