Review of the Internet news of the Day
Today’s review includes Steve Ballmer’s talk about MSFT’s future (which should be delicious, as said in their ads), Ideas and patent issue on the Internet, why blog reading should be allowed/ required at work, adding social media in the marketing mix, and a framework to measure social media. Here are the links:
Steve Ballmer Visits Silicon Valley, Talks About Microsoft’s Future In Software, Search And Mobile: Hummer Winblad’s Ann Winblad interviewed Microsoft CEO Steve Ballmer this evening at a Churchill Club event in Silicon Valley. The live video stream is embedded below. The early part of the discussion focused on Microsoft’s views on web based software offerings from companies like Google and Salesforce. Ballmer says apps don’t really belong solely on the client or in the cloud, but rather a “software plus services” approach that distributes processing and storage across the cloud and the local machine or device… Read more on TechCrunch.
Patent Crisis and The Age of Open Source Ideas: We live in an age when success of innovation is mixed with unprecedented failures. On one hand we’re reinventing the web, fighting for a greener future and building genomix. On the other there are housing bubbles, credit crises and war. The technology patent crisis is important to our future… Read more on ReadWriteWeb.
Reading Blogs at Work: Why You Should Do It & How You Can Make it Worthwhile: Yesterday we wrote about a new Pew study that found that only 11% of people in the US who use the internet at work are using it to read blogs. We’ve seen other studies that put this number much higher, but Pew’s is probably the most objective. It’s really a shame that more people aren’t reading blogs at work, and we don’t just say that because we’d like the increased readership… Read more on ReadWriteWeb.
Adding social media in your Marketing Mix:
A framework for measuring social media: Do you think it’s tough to measure social media? It might be simpler than you think. I’ve blogged before about how game mechanics describe social media participation. Games have scores. Scores track progress, which results in success or failure. Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence… Read more on Peter Kim’s blog.
