Review of the Internet news of the day
How blogging can push your company out of the box, Money can’t overtake a community but you can become the community leader with interesting content, Actionable listening vs Active listening, FriendFeed can become your best PR Friend, and what are the reasons companies don’t use Web 2.0. Here are the links.
NYU Professor Stifles Blogging, Twittering by Journalism Student: After New York University journalism student Alana Taylor wrote her first embed report for MediaShift on September 5, it didn’t take long for her scathing criticism of NYU to spread around the web and stir conversations. Taylor thought that her professor, Mary Quigley, was not up to speed on social media and podcasting — even though the class she was teaching was called “Reporting Gen Y”… Read more on MediaShift.
You Can’t Buy Community: It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more online at the Shop.org Annual Summit 08 in Las Vegas, it became abundantly clear that most Marketers think they can get engaged in any (and all) Social Media and Web 2.0 channels by simply paying for it… Read more on Twistimage.
“Actionable Listening” vs. “Active Listening”: During this week’s 3rd and final Radian 6 Twebinar, the theme was “Listening.” As I prepared for my own role on the call with Chris Brogan, poring over some industry and agency examples of “good listening,” it occured to me that there are two types of listening. There’s “Active Listening.” That’s what most savvy brands are doing. It’s mostly about Social Media Monitoring… Read more on PR Squared.
Using Web 2.0 in the Workplace: Shel Holtz has put together a 30-minute video about moving Web 2.0 tools into the enterprise. I’ve embedded his video below. The video is pretty long but it’s worth a watch to get the basics on using tools including blogs, podcasting and social networking within large companies. I tried for years to get a corporation to embrace these tools, it’s very hard to get a large company to embrace change. Especially when the corporate culture is locked into large, enterprise-level, long-term contract packages. Shel misses a few key points: … Read more on CenterNetworks.
Chow Down: How to Use Friendfeed for Better PR: So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, it can be a great tool to add to your arsenal. Today, socialTNT takes a look at some of the ways Friendfeed can help you build relationships and more effectively reach your target reporters and bloggers… Read more on SocialTNT.
