Fast.Fwd.Innovation Weekly Takeaway
Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links.
Spamming + Experience = Gaining traction leveraging spammers expertise: According to a study made by Security company Marshal, 29% of Internet users have bought something from an email spam. An amazing ratio. Though we can doubt about the relevancy of the study made using the answers of 600 respondents from the Marshal website, the interest about the reasons of such a high purchase ratio is noticeable. What can we take from the spam process experience and expertise? … Read more here.
Word of Mouth + Leveraging = Giving value to sharing: Marketing is subjected to the product it has to help selling. Telling a story and raising interest about the product among potential customers is then related to the product, that’s the art of Marketing. But when looking deeper at products, there’s an item that may help facilitate the marketing process: the sharing value inside every product… Read more here.
Ad Networks + Profiling = LinkedIn to leverage a new strategy?: Profiling to cluster web visitors according to their interest points, their Internet travel among websites, and time spent on different content. That’s the graal of some online ad network: being able to connect Internet website comsumption of the visitors, to be able to address them message according to the profile requested by brands. A grail that LinkedIn may reach moving from social network platform to their real objective ad network… Read more here.
Guerilla Marketing + Online + Offline = Using offline to highlight online events: Creating event offline and leveraging it online: the ultimate strategy to create “buzz” and spread the word. Many examples are proven succesfful: the Free Hug campaign, Freeze, and the U2 rooftop concert. Regarding the U2 event, it’s the most impressive viral marketing I know, happening 20 years ago gathering that many people in a city and still being viewed by that many people on youtube. Nobody has been able to do so… Read more here.
Social Media + Corporate branding = Think offline to go online: Creating online advertising, promoting commitments online, launching brand image online campaigns and marketing online consumers. Objectives any company set up when going online. But all those objectives are related to offline events and relationship consumers live offline… Read more here.
Attention Marketing + Online = Google decision making and content creation: Internet users are focused on content. That statement is more and more relevant with the rise of all kind of activities available on the web: instant messaging, Facebook-ing, content aggregator reading, Youtube-ing, Skype-ing, content sharing, emailing … users don’t read, they share. Meaning they don’t care anymore about content not aiming at sharing, and utlimately they do share more than actually read because they don’t know what to read. If companies want to get back the attention from the Internet users, who are a fast growing population, they have to set up strategies to be the content, and no more the advertising… Read more here.
Microsoft + Seinfeld + Corporate branding = That bad they fired Seinfeld: I’ve been explaining my opinion about how wrong Crispin Porter + Bogusky was trying to make Microsoft take the floor and the light, instead of generating a real conversation and engaging with people aiming at initiating traction and insights to slowly fade the image and build a brand new one from the ashes of the current one. Microsoft has done that way, reading over the web the negative feedbacks about the starting series of TV spots. Meaning at least $10 million dollars wasted, or if willing to be positive “well used to know where not to go”… Read more here.
Microsoft - Seinfeld = Microsoft “I’m a PC” ads just Rock! You got it guys: Microsoft may say it was planned. Microsoft may say Seinfeld is still part of the campaign. That’s just PR and the facts are far different from the speaches. First thing is the tagline that has moved from “Future delicious” or “Perpetually connecting” to “Life without walls”. A new branding campaign has started, and after having viewed the new-new ads, it would be really hard to integrate again Seinfeld unless they want people remind the crappy ads he did with Microsoft, compared to the 3 ads that are awesome. I say that while being an Apple fan, addict, and advocate… Read more here.
Friday Freaking Ideas = Sorry I couldn’t resist it: Really worth the time here.
