Ideas + Social Media = Free Marketing leading to engagement and product purchase
Engagement isn’t the real value of social media. Loyalty, increase of product purchase, and reputation are the objectives of social media. Aiming at these objectives generate stickiness when you achieve them. That’s what OfficeMax may achieve if they leverage well the video EepyBird, the creative team that had the idea of the Trevise fountain using Mentos and Coke, produced for them.
People do love fun and entertainment
Fun and entertainment. That are the major insights of the Internet. Not that the web isn’t made for work but it’s lead by the will of finding and sharing fun and amazing things. That’s the reason why there are so many entertaining content. When companies understand it they can then leverage the power of the social media. That’s what OfficeMax has done, sponsoring the video released by the EepyBird team. Have a look at the video.
EepyBird’s Sticky Note experiment from Eepybird on Vimeo.
Using company life insights to generate stickiness
EepyBird may have been inspired by the Sony Bravia ad where whool balls were falling from the top of pyramids, slinkies, and domino effect video coming originally coming from Japan. But who cares? the effect is impressive, and the video shows well what kind of amazing things you can do with office stuff. That’s the base line OfficeMax may use. And this video would be the very best example, as it would for sure become a “viral video”.
What should be done next is creating a dedicated platform for this campaign, using the EepyBird team to create some more videos about how to use “differently” the OfficeMax furnitures and other products they sell, as well as posts about how-to since that’s a phenomenon that has turned maistream. That would generate traffic, visibility, reputation, and lead to purchase. Added to the serious and clean brand image of OfficeMax, that would be a killer campaign. And a lead to a CRM program that would change the deal.
Source: Adrants
