AT&T + Wireless + Advertising = Can it reach social media like Dell?
I’ve just stumble upon a Greg Verdino’s post about AT&T and it seems the commercial isn’t really showing the truth of the product it actually advertises. You’d tell me that’s what the advertising is made for. “Truth is relative”. And you’re right. But companies like AT&T should take care of the web when doing so. They should look at the rate of questions about their AT&T wi-fi card coming in their support call center and its visibility on the Internet. And take well care people don’t stick to a well know blogger. That may generate the same issue it has been with BuzzMachine blogger and his “Dell is Hell” post. This time it may be “AT&T is hell”.
The thing has not started yet but that may come faster than the company can expect to. 50 people gathering to tell the virtual world AT&T is cheating on them when using money to get more customers while they should spend it to improve the service as it should be. And when you read Greg’s post about the AT&T TV spot and compare to the actual activity you may ask for refund.
Using as a baseline “the Internet can’t hide” and explaining AT&T wifi card can provide you with web connection on an island while you can’t in big cities is a lie. And a one that may put on the edge their customers.
Looking at the support team to know exactly the ratio of requests for the wifi card and maybe release a specific online CRM program for wifi card users would be great, leveraging a troublesome issue into an opportunity to turn wifi card users into ambassadors and advocates, as long as the company is able to improve its wifi service …
