Microsoft + SeinField = Competition with Apple Mac vs PC ad has started
Mac vs PC campaign has started a wave of 1st class word of mouth and generated hundreds of amateur remakes of this campaign. That has also downgraded the Microsoft brand image and the one of their customers. Enough to ask one of the best communication agency at the moment, Crispin Porter + Bogusky, and Seinfeld to work on a communication plan to make the PC guy a hype guy. Here is the video.
After having watched this video (a dozen times), I recognize some ideas coming from other “viral” videos:
- The Terry Tate Office Linebacker series for Reebok: one of the very best-in-class series that have created some more aura for its brand
- The Mac vs PC ads series for Apple: it’s obvious the two of Seinfeld and Gates is the remake of the PC Guy (Our great geeky Gates) and the Mac guy (Seinfeld)
- Jerry Seinfeld in his bad days when he’s not funny at all: there are some episodes of his TV show he’s not (or it has, but I don’t want to remember that)
About the message
The above video is just the first one of a series, not blaming it right now is what we have to do. It’s said by Microsoft SVP Bill Veghte in an email to employees this “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”
The result is there, “what’s the reveal of this video?”, “what is the delicious future Microsoft would introduce to me?”. A conversation may have started.But for sure not on the Microsoft website where you can only watch the video (in high quality). The question is then where’s the conversation? On TV and video? Wait and see …
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[...] Microsoft + SeinField = Competition with Apple Mac vs PC ad has started [...]
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Microsoft + Seinfeld = Trying to connect with people?! Stop kidding - Fast.Fwd.Innov@tion | September 12th, 2008 at 12:17 pm #
[...] First part of the Microsoft brand image revamp had not been well understood, as I was mentioning here. The second episode aired tonight would be sure to leverage the social media marketing since the second ad was awaited to be better. If good, it would definitly change the deal, turning Microsoft into a fine brand, joking about itself and engaging with people, like Microsoft Digital Advertising Solutions (the MS advertising network) did with the so famous video “The break-up” with the compelling baseline “Bring the love back”. Microsoft and Crispin Porter + Bogusky should have taken into account that baseline and learned about their own ad network moto … here is the episode 2 of the Microsoft brand image campaign. [...]