Engaging with your Community For Dummies = Key Takeaways

Generating a communication strategy to engage with your community is related to your business objectives. Whether you are willing to develop your loyalty rate, awareness, reputation, and stickiness, you have to take into account some key concepts to make your social efforts valuable. Being user experience centric, thought leader, sharing with your customers and prospects are parts of the requirements and if you’re not aiming at or able to do it, you should make sure to change your company mindset before. Because social is about discussing and being agile.

The key takeaways to develop a useful engagement program and fully leverage the community you’ve managed to gather are:

• Aiming at creating the most valuable user experience: care about how your consumers live their relationship with you, because they’d be speaking about if bad
• Sharing about the company objectives and including your customers into the development points: make them belong to your company
• Turn your customers into evangelists and brand ambassadors: leverage the fans and regular users of your products/ services to develop your network of brand advocates and fans to create a new breed of sales force
• Speak about people making your products/ services better: whether they are companies enhancing the product use, consumers who are providing with smart ideas of use, or resources to help improve their user experience, link to them.

Here are the full list of post for this series:

• Engaging with your Community for Dummies = Share passion (1/10)
• Engaging with your Community for Dummies = Share experience (2/10)
• Engaging with your Community for Dummies = Share information (3/10)
• Engaging with your Community for Dummies = Bring people closer to your brand (4/10)
• Engaging with your Community for Dummies = Highlight your best community members (5/10)
• Engaging with your community For Dummies = Be Trustful (6/10)
• Engaging with your Community For Dummies = Show your company culture and mindset (7/10)
• Engage with your Community for Dummies = Bring the Insider Style (8/10)
• Engage with your Community For Dummies = Be consistent and Engage (9/10)
• Engage with Your Community For Dummies = Connect your efforts with your business (10/10)

Photo Credit: Mivella

To read more on that topic:

• Web 2.0 + Best Practices = Connecting and creating value
• Word of Mouth + Strategy = engrave it in your delivery strategy
• MySpace Music + Long tail = Indie labels not worthy enough for MySpace
• Brand Building + Social Media = Zappos Example and Employee Advocacy
• Consumer + Negative Feedback = Should companies care?