Engage with Your Community For Dummies = Connect your efforts with your business (10/10)
Managing to connect with your community and share with your consumers and prospects about what’s cool in your business life, and above all why it’s cool and awesome to be by your side, is great and you’re done it properly so now each person you’re speaking with using any social media tool has become one of the people you can count on to make your business bigger. They’re engaged with you, and you’re able to put them into different cluster according to their level of collaboration and use of your product/ service. Here’s the time to connect them with your business to make them help you keep focus on your business growth.
Connecting your community to your business means you have to set objectives for your community. Improvement of the service, enhacement of the user experience, word of mouth generation, support for new comers, trendwatch resource of your business area, sales facilitators. All of these objectives are relevant and turn your social media efforts into asset to strenghten your business and improve your knowledge of your customers pool. That also means you can measure the return on investment as well as your loyalty rate.
The tactics to connect your community to your business are then different according to the goals you’ve set. For loyalty, plug the identified community cluster to your innovation program to gather and uncover new needs and insights to upgrade your delivery. For sales increase invite people to rate your products and specify the right use and profile of users who can be interested in the range of products you’re selling. For awareness, suggest to your customer champions to become your evangelists and help them become important users in networks they already exist.
See you on Monday for the wrap up of this series. I hope you enjoyed it.
