Marketing + Internet = Think about people, not page views

Internet has become the new mass media but has also become a new field with specific rules companies still defy instead of taking them into account. The result is that companies are still measuring success or fail regarding key performance indicators like page views, click-through, and subscription rates, which are adapted from the offline world. Internet being a content pool from where users do choose what they want to read and see, thing is the easy way is aiming at pages and hope for visibility to transform into business, meaning such low rates as we can see wathever support you use. Which means you have to take more care about users, and aim at them, as Andrew Chen explains it in the following presentation.

To read more on that topic:

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