Facebook + 100 million users = nothing but a users pool

100 millions visitors worldwide a month for Facebook. That’s the latest news we have from the next expected-to-be-awesome company. But while they gather more and more users, they do not get the right monetization model. It’s a tough job, but still FB guys don’t seem able to create stickiness from their platform members and then aren’t able to move as fast as they’d like. And without any vibrant relationship between users and company, Facebook is not in a shape to leverage visitors and turn them into monetization asset. The new design adoption rate is the proof of it with 20% of the users actually using it.

But why Facebook users aren’t asked to share with the company about how it interests them, and how they care about a new design. That could have helped them go faster and generate more ideas to improve the service. But as the big companies do, Facebook is delivering a clear message: “we don’t care about you, we do care about how we would monetize the platform”. And the community to answer “we don’t care about your monetization issue, we care about the service”. When the company would understand they need their community members and champions to work with them, they would be able to make it move as they need. It’s about moving from “a users pool” to a users community”.

More on that:
Facebook Hits 100 Million Users