Bookmarks for 08-25-08
Bloggers editorial line discussed by Louis Grey, Robert Scoble on Windows 7 team, P&G’s work on sponsoring blog, thought from Seth Godin on online advertising as a “thank you for your effort”, the capacity to have true and candide answer from your customers about their satisfaction, and the customer experience design of Carlton-Ritz vs Ikea review. That are interesting views and opinion about web.
If You Look Hard Enough, Conflicts of Interest Are Everywhere
A great post addressing an issue journalists have: should they be friends with companies they cover? Look at politics covering …
Story Pitch: Microsoft’s “flattened” Windows 7 team and what it means for business
If you’re running a company, have any C-level job, or willing to, have a look at what Microsoft’s been doing for the Windows 7 team. If they can do it, why couldn’t you. Empowering isn’t losing power or control over things, it’s generating opportunities to get more power. Yes that is.
P&G’s The MomSpeak Blog Gets Unexpected Promotion
P&G got the “generate content more than you spam with online ads” idea to spread your brand image and reputation, though they’re sponsoring a blog (but being the only sponsor means you’re patroning it, aren’t you?)
Ads are the new online tip jar
Online non professional communities have been doing it for long, requesting community members to click on advertising to access another page/ category or premium content. Online ads should better find an online way to be instead of being “offline style” in an online world.
Satisfied is worst than unsatisfied
For sure it is since you don’t get anything from a satisfied customer. Still, the point is how to turn an unsatisfied customer into a useful and loyal customer.
Customer Experience Design: The Ritz-Carlton vs. IKEA Philosophy
Leveraging the user experience design to cut on the “sacrifice” feeling to pay and increase the perceived value from your company while generating more fun and loyalty. 2 strategies that make it happen.
Zara Bypasses The Gap; It’s All About Customers
Caring about customers may make you #1. Not caring about them put you under stress not betting on a product. Would you bet on a product or on consumers? Remember the consumers are the “money-monkeys” that pay for your salary …
