Bookmarking for 08-14-08
Since the Del.icio.us daily blog post is broken, and I keep willing to share some of my readings, I now have to make it by myself (I’m a tech addict when it comes to ease my life).
Future PR Skills 2008: Creating Integrated Marketing and Communications Strategy
PR is bieing put at the edge of the Web once again. John Bell from Ogilvy PR has written a fine piece of thinking about how PR should renew to be a smart tool for companies.
Google Insights for Search: What can be learned from Google’s new trend spotting tool
Trendspotting provides us with a close look at Google new hype tool and what we can expect from it. Interesting review and worth reading, but keep an eye on that tool, it would eventually evolve to an unexpected way (my hope).
Marketers Love Conversation, Unless the Consumer Starts It
Great post from Pete Blackshaw, Nielsen Online, about how marketers are comfortable starting conversation and so uneasy joining conversations. Made me smile and thought about how crappy tools to let people engage with companies they like are. Marketers shouldn’t be afraid and welcome them.
What makes Cuil to buzz? Case study for launching brands in a highly competitive environment
Another interesting opst fro Trendspotting regarding the hype surrounding Cuil. Their lecture is quite short but sharp. Useful to get some more positioning insights. Just read it if you got extra time though.
