Sean Maloney + Intel + Online Marketing = Fragmented markets is the new challenge

Silicon Valley Watcher is providing us with an “Intel insider” video of Sean Maloney speaking about status of marketing and new challenges marketing guys have to deal with. The Intel major issue is how to manage and adapt marketing strategies to so many countries with so different cultures, and the move to online marketing. It would have been interesting to hear from him a bit more about how he engage Intel with consumers and what kind of key performance indicators he uses to measure the impact of his global strategies. That are important topics any corporation is already facing since the Internet makes the world become a one-click village.

Thanks to Tim Foremski from Silicon Valley Watcher for pointing out this video.

To read more on that topic:

• Review of the Internet News of the Day
• Web 2.0 + Best Practices = Connecting and creating value
• GM + Social Media = Creating a fan base
• Citroen + Online Communication = another way to reach drivers
• Bookmarks for 08-26-08