Social Media + Users behaviour = Would it change it all? (Part 2)
Here’s the part 2 of the series “Social MEdia + User behaviour = Would it change it all?” (click here to see the 1st part). After having discussed about the 1st trend Alexander Van Elsas pointed out (”Everything will connect with everything, walled gardens will be torn down -> But we will still need a destination”), we’ll see how the following highlighted trend would change the way Internet users socialize and turn web into their benefits.
Trend no. 2: “Always on” will have a huge social impact -> But it will lead to a need to disconnect
At first glance it’s sure people would take more time online and get less time for life in physical world. But if we put that idea into the media consumption status (people spend the same amount of time consuming media, but slightly diffrently, for the moment), it’s not sure the majority of the population would add time spent online to their traditional media consumption (otherwise we could call them media addict or post TV addict, couldn’t we?).
That thing settled, “Always on” means we would change our way of living and our lifestyle would include the new media as a new tool to enhance and speed up socialization as well as nurturing passion and expertise in personal points of interests (and then socialization again through community meetings, as we, Social Media and Web 2.0 nerds, like to attend). Don’t we already use Google Maps to share with friends spots to go surf (ok not everyone but a specific community, but we’re all part of specific communities of interest) as WikiRiders.com does (supported by Rip Curl), we chat with friends to setup a meeting or a party, we flirt online before a real life date, we check movies trailers online to choose what to watch at the movie theater, we digg into yelp.com to know what are the best recommended hotels and places to stay during vacations and so many other things.
The Internet, and especially social media, is a real life facilitator for daily needs and that would definitly change the way people interact to each others. But for the best. To be able to comment and share, you first have to discover and live things. Which would then be a chance for advertising to become more connected to people daily life if giving added value to them at the moment the connection is happening (if not, face the wrath of your customer, he could send a tweet to his community, share a photo of what disturbance your brand gave him, comment on a influential blogger post related to the event he experienced, …). Just think about how interesting it would be to McDonald’s to be able to send sms (or bluetooth) to his customers to inform them they’ve got coupons to go watch the latest blockbuster at the movie theater a block away. Or have a sms service to instantly get the nearest McDonald’s location from where you are (Sms’s a bit old fashion, but you can do it with 3G too …)
See you tomorrow for the 3rd trend:
Trend no. 3: Information will be available anytime, anywhere, anyhow -> But the real value lies in people
