coComment + Social Media = Track comments to evaluate your reputation
coComment, a FireFox plugin to track and get noticed of comments around the web, has made an interesting move pushing live new features to establish itself more in the comments tracking and gathering business, including companies such as Disqus, Fav.or.it, SezWho, Intense Debate, in addition to already existing word-of-mouth tracking companies. It’s seems a crowded business, but competitors have chosen different paths to own the market. And that would definitly be an interesting battle to follow.
coComment is different from the other competitors in many ways, but mainly because the company has recently decided to create a business community around itself, announcing partnership with SeesMic to track their video comments and today with Social Spark, an advertising network based on social media reputation and offering sponsorship according to their visibility and ability to generate conversation. Moreover, it’s one of the Web 2.0 based companies (in opposition of the word-of-mouth tracking companies) that tracks comments on websites not allowing comments. Which is the best competitive advantage a company can have in this business area since it’s no more dependant of blogs. And traffic stats have proven that blogs are not the major part of the web traffic. To be continued …
Via Mashable!
Giannii | August 7th, 2008 at 9:33 pm #
Romain, you have caught one of our key advantages very simply.
What other options of social media integration would you like to see in coComment?
Romain Péchard | August 8th, 2008 at 10:55 am #
Hey Giannii,
First congratz for joining the coComment crew.
Regarding your question about social media features to add to coComment, it’s a tough question. A thing that may be interesting to test is the ability to live comment a page with people being also on the same website. Something like Joost enables. But not sure it’s core to your business.
One thing that would definitly make coComment much more interesting would be to get notified when a person we tagged as “I follow him” post a comment on a website. Since that person is commenting (which is an engaging action), it means we may be interested in reading the same content. That would incite more people to vote and would turn the service more user-friendly and cool.
IF you’re in SF bay I’d be glad to meet with you, I’m setting up a study you’d be interested in.