From community focused communication on traditional media, Ning joining the Google OpenSocial network, to the explanation about how you have to generate attention when dealing with crowdsourcing, and Comcast’s social media policy. Here are the links for today. Read More
From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day: Read More
Since 2005 and the rise of the “Web 2.0″ term from O’Reilly, technology has been leading the Internet with new opportunities with companies charging into content streaming and download (Youtube, Joost, FFWD, iTunes, Vuze for example) and social networks (Bebo, FaceBook, MySpace, LinkedIn, Second Life, Habbo Hotel, …). But for about 1 year another groundswell has started. Thanks to or due to, the fact is social media has kicked off a new way of thinking for the Internet, and more globally has set up a new way of working for companies. Stepping back a moment to get the big picture, here are some takeaways from the web 2.0 thing for marketing and communication. Read More
From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today: Read More
Working on a social media strategy isn’t just a button you can push to add value to your communication and marketing plan after having done everything you can. It has to be core to your customer care strategy to perform fast and accurate word spreading. If not you’d have to face issues that can’t be solved because of the customer care way of working. Read More
“Run easy” vs. “A little less pain”. Reebok’s vs. Nike’s motto. Turning running into a sport anybody can enjoy is the claim of the new campaign or “movement” started by Reebok. A slightly different consumer approach from Nike’s running brand image (that is about efforts, pain, and aiming at the performance) but which can change the deal if the campaign isn’t just a campaign and moves to become the way to engage consumers in running. Read More
From emerging tech trends that would matter for marketing, investment in digital media going down in Q3, to Zappos’ 10 communication principles (based on WOM), and a list of reason to use social media as a CRM Tool. Here are the links. Read More
While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links: Read More
Gasoline price rising and loss of $15,5 billion in the second quarter have pushed GM to move forward and try new things. And the new thing is the relaunch of the social media strategy with the release of the new GMnext.com platform. Featuring executive blogs, consumer generated content, and social media tools (like Twitter and Youtube), the so-called social platform aims at targeting young car buyers. This is the context. But GM is missing the important part of the way it works with social media … Read More
From review of the business use of social media, the art of the customer surveys, the Redbull experiment of social graph, to the ROI of social media (that isn’t a one shot data), its lifecycle, and an influence study. Here are the links: Read More
